Date

13.08.21

Category

News

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De Bijenkorf expands its sustainable assortment

Under the banner The Future is Green, de Bijenkorf is expanding its vintage and second-hand assortment with new brands and focuses on more sustainable products, brands and green services such as rental. De Bijenkorf’s ambition is to sell only more sustainable brands by 2025.

VINTAGE FASHION AND ACCESSORIES
New brands that de Bijenkorf is adding to its more sustainable assortment are vintage and second-hand collections by Jutka & Riska and The Collectives, which will be available in both the web shop and the stores. In the stores, there will be travelling pop-ups of Etoile Luxury Vintage and O My Bag, and there will be more space and offerings for refillable packaging for living and cosmetics. Research commissioned by de Bijenkorf showed that almost half of consumers (47.4 per cent) would be open to buying second-hand clothing if offered.

THE FUTURE IS GREEN PRESENTS GREEN SERVICES AND GREEN SESSIONS
De Bijenkorf wants to inspire customers to be more conscious of their clothing and to take good care of it. In cooperation with suppliers and specialists, de Bijenkorf offers the opportunity to have clothes altered and repaired. As from September, customers can use the new rental service in collaboration with The Table and rent everything for a beautifully laid table. Ninke Gijzel, Director Purchasing: With the expansion of our vintage and second-hand range and green services such as rental, de Bijenkorf wants to offer alternatives to the existing more sustainable range. We hope this will inspire customers to make (even) more sustainable choices.

De Bijenkorf also organises a monthly Green Session. During these sessions, host Willa Stoutenbeek talks to various guests and brands about sustainable themes. The next session on 6 August will be about ‘Buying the future’ and can be attended online.

CREATIVE TALENT
From 16 August, an exhibition by photographer Lotte van Raalte will be on display in all the shops. She made an exclusive series that will be for sale in a limited edition. The entire proceeds will go to the Dutch Forestry Commission for the preservation of biodiversity and the wild bee in the Netherlands. Finally, at the end of August, Room on the Roof, the artist-in-residence programme of de Bijenkorf, will show the result of a collaboration with label Ninamounah on the theme of circularity.

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