Ganni do not call themselves a sustainable brand, as they recognise that the industry they are part of is driven by producing over and over again. Therefore, the Danish brand has resolved to become the most sustainable version of themselves. They consider it their moral duty to make better choices every day. Via @ganni.lab on Instagram, Ganni gives an honest insight in the challenges they face.
In 2020, Ganni launched a plan with 44 responsible goals around 4 focus points: people, planet, wealth and product, all to be achieved by 2023. The ultimate ambition: to create a fashion collection that does not harm the environment, neither in its production, nor in its consumption and not afterwards. Ganni strongly believes that fashion can make a positive contribution to change.
Fashion will always be here. So instead of closing our business, we prefer to dedicate ourselves to making responsible fashion industry a reality.