Selected

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Selected is an international men’s and women’s clothing brand from Denmark and is known for its classic styles with a contemporary twist.

Making packaging more sustainable is one of the key objectives of their sustainability strategy, spearheaded by the reduction of plastic in retail packaging. All disposable paper bags in their shops have now been replaced by new sustainable bags made from recycled plastic bottles. Soon, all plastic bags will be made of 100% recycled PE plastic and all paper packaging will be 100% FSC-certified.

Sustainability is embodied in Selected’s brand philosophy ‘Responsibly Crafted’. All products are made of high quality sustainable fibres, which are indicated on the labels. Selected continues to learn, discover, change and improve every day to prove that trendy clothing can also be produced sustainably and that every day they’re more sustainable than the day before.

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