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''Put on a pair of our comfortable shoes and start walking in the right direction.''

Up stands for eco-friendly shoes for positive people and making beautiful shoes without burdening the planet.

Hence Up’s motto ”Put on a pair of our comfortable shoes and start walking in the right direction.” Out of love for nature, the brand sets out to find the best shoe with the smallest impact on the planet. Their shoes are made from recycled plastic bottles.

Up also has an eye for people. That’s why they started Up Social Club, a foundation that helps mentally disabled people to participate in society by giving them meaningfull daily activities. Besides work, sports and game activities, these Uppers are also actively involved in the process of making Up shoes. Their logo, for instance, was designed by an Upper.

Of every pair of shoes sold, four euros go to Up Social Club. In this way, Up is working towards a better future for the planet and its inhabitants.

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