Brand stories

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How do you know for sure if a brand is sustainable? The short answer: it’s complicated. One hundred percent sustainable does not exist, fortunately more sustainable does.

By 2025, Bijenkorf aims to sell only more sustainable brands. We deliberately say more sustainable, or in other words: good, but could become even better. Because what we call sustainable today, might not be so tomorrow.

We call a brand more sustainable if it has an official sustainability strategy that is in line with de Bijenkorf’s strategy and goals.

Read the stories of brands that are already well on their way to a green future.