More sustainable choices

More sustainable choices

We are constantly expanding our more sustainable range to inspire our customers to make more sustainable choices.

By offering more sustainable choices, we want to contribute to the achievement of goal 12 of the UN Sustainable Development Goals: responsible consumption and production.

Sustainable consumption and production is about doing more and better with less. It is also about decoupling economic growth from environmental degradation, using resources more efficiently and promoting sustainable lifestyles.

Green Bee logo for sustainability

To help our customers make a responsible choice, our more sustainable offerings online and in shops are marked with a Green Bee logo. We call a product more sustainable if it meets these requirements:

  • made with respect for people, animals and/or the environment
  • consisting of at least 50% more sustainable (raw) materials
  • with an official sustainability certificate recognised by us

In 2020, the share of sales of our more sustainable products was 3.9%.Our target for 2021 is 8%.

More sustainable brands

By 2025, 100% of de Bijenkorf’s assortment will consist of more sustainable brands. By a more sustainable brand we mean a brand that has mapped out its risks and is working on concrete targets to improve the biggest challenges in its supply chain, for example animal welfare, a production process or a material. In other words: a company that carries out its due diligence and has a sustainability strategy. We have an ongoing structured dialogue with our brands on this subject.

Our Ethical Trading Requirements state what we expect from our brands and private label suppliers in terms of working conditions, environment and animal welfare.

More sustainable (raw) materials

We have set internal targets for sourcing more sustainable alternatives to materials and raw materials that have a negative impact on the environment and/or working conditions and/or animal welfare. The list of materials and raw materials that we recognise as more sustainable is based on internationally recognised standards and certificates and is an indispensable tool for our buyers. In this way, our range is becoming increasingly sustainable. See overview of materials and associated certification.

Banned materials
  • We do not sell products with or from fur, angora or mohair.
  • We do not sell products from or containing exotic skins, only from beef/calf, sheep/lamb, pig, goat and water buffalo.
  • We¬†do not sell cosmetics containing microbeads, miniscule plastic particles that are a threat to marine life.
  • We do not sell cosmetics containing harmful plastic glitter.

Our animal welfare efforts were recognised in 2019 by the international animal welfare organisation People fort he Ethical Treatment of Animals (PETA) with the Most Progressive Department Store Award.

De Bijenkorf private label

The cotton of our private label bed and bath textile collection is GOTS-certified organic cotton. GOTS (Global Organic Textile Standard) is a standard for organically grown fibres, including cotton, which also imposes requirements on the environment and working conditions. The standard is independently verified and covers the entire chain, from cultivation to the end producer.

Our bed and bath collection is made in Portugal, at five production sites. These are audited annually according to the Sedex SMETA 4 audit method, which focuses on the social aspects of sustainability. The results of this audit are discussed and debated annually.